Letterman's Apology

I believe Letterman's apology would accomplish several things. Some of the things the apology would accomplish are self-relief, boost ratings, and re-gain the approval of viewers.

An apology from Letterman would help him in this case. The apology would help Letterman because of how the many Palin supporters wanted him fired. Some Palin supporters even sent threat letters to Letterman. Overall an apology would ease the tension between Letterman and Palin, and also re-gain the approval of viewers.

David Letterman Vs. The Palin Family

For our third assignment i decided to choose David Letterman's apology towards the Palin family. The incident happened around June of 2009 where Letterman made several jokes about Sarah Palin and her daughter at a Yankees game. Unfortunately Letterman mistakenly thought the daughter at the game was 18 year old Bristol but ended up being Palin's other daughter, 14 year old Willow. After the jokes letterman was called a "child molester", "child rapist", and other foul names.

I chose Letterman's apology because of his apology style. Letterman's first TV apology was more of him trying to defend himself and not focusing on the apology aspect. All though Letterman messed up on his first apology, Letterman's second TV apology was more straight forward and sympathetic.

Letterman's First TV Apology


Letterman's Second TV Apology