The fallacy i will be analyzing is the Geico commercial and ads. These commercials and ads try to grab customers to purchase insurance through their company, Geico. Geico does this by using the popular catch phrase, "So easy a caveman can do it". Using this line commits the fallacy of Weak Analogy.
The fallacy of Weak Analogy is committed because the commercial is trying to compare two things that are not really comparable in relevant respects. The phrase compares humans that are intelligent to cavemen who are not as intelligent. Because these two examples are not comparable the phrase commits the fallacy of Weak Analogy.
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Ok--but the catchphrase functions primarily as a parody of thoughtlessness, since the commercials all emphasize how the cave men feel insulted by it.
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